Appetite for
Disruption
MOCK
Is invention dangerous?

Elmar Mock is the co-inventor of the Swatch-watch, the father of more than 170 patent families, the founder of Swiss solutions powerhouse Creaholic which proves that there’s an undercurrent of beautiful craziness and exceptional innovativeness running through the alps and he recently became the co-author of the amazing book “The Innovation Factory”.

Get ready to hear the real story behind the Swatch, learn what makes a true innovator, how to build a culture of innovation – an innovation factory – and experience the wisdom of a true inventor-philosopher.

"You never invent alone, you need people around you; capacity of know-how and capacity of concept and you have to bring them together. This is the art of creativity."

- Elmar Mock