Appetite for
Disruption
Season 01 | Chapter 01

The Dynamics of Innovation & Disruption

In this chapter we look at the difference between invention, innovation and diffusion as well as the concept of creative destruction according to Schumpeter.

We then dive into Utterback’s “dynamics of innovation” and explore the typical sequence of product and process innovation as well as the crucially important effect of the “dominant design” on the structure and success factors of any given industry.

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The Dynamics of Innovation and Disruption

Dr. Guenther Dobrauz-Saldapenna

Season One | Chapter One